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manager services

Supporting the Impossible

Artist managers have an impossible job; no manager goes to sleep at night feeling they accomplished everything they could for their artists.

As the music industry continues its rapid evolution, managers are required to play a much broader, more active role in the artist development process.

To address this challenge, mtheory partners with artist managers to provide infrastructure, marketing, strategic insight, and execution across all of the key areas (touring, merch, recorded music, publishing, legal, etc.) in an ever-changing music industry. Our Manager Services team is made up of marketing, finance, and strategic experts based in Nashville, New York, and New Orleans, and our services are comprehensive and bespoke to each of our partners based on their individual resource needs.

Life depends on music; artists depend on mtheory.

Our Clients Include ...

Success Stories

Jelly Roll

mtheory’s fruitful four-year partnership with Jelly Roll has seen his global brand growing from strength to strength, culminating in 2024’s chart-topping Beautifully Broken album.

Ashe

mtheory worked with Ashe to develop a comprehensive social media relaunch campaign for her return from an extended hiatus and the release of her third, Willson. Watch HERE.

Tyler Childers

mtheory supported long-time client Tyler Childers with his sold-out Mule Pull ’24 Tour, which criss-crossed America between April and August.

Djo

Djo (a.k.a. Joe Keery, of Stranger Things fame) managed to keep his musical identity secret until the winter of 2024, when “End of Beginning” went viral on TikTok and other short-form video platforms and topped the Spotify’s Viral Chart. WATCH our team’s recap video for Spotify for Artists.

Twenty One Pilots

mtheory partnered with longtime clients Twenty One Pilots for the sold-out The Clancy World Tour. Watch the official Tour Trailer — EPISODE ONE and TWO.