Imagine if the audience you are chasing could tell you exactly what works to catch their attention, AND then provided you with marketing strategy and solutions to do just that!

Highly engaged, tech-savvy music obsessives who contribute to the company’s best-in-class services on a day-to-day basis and represent the current generation of music consumers artists are trying to reach.

ztheory meets regularly to discuss specific artist projects, new tactics, technologies, and trends, deep-diving into hot-button items affecting our business, identifying and dissecting new trends and opportunities for artists to communicate more effectively with consumers, and developing custom analyses, reports, and recommended strategies.