our services

Supporting the Impossible

mtheory is an artist development, marketing, strategy and operations infrastructure designed to serve artists and artist managers.

Artist managers have an almost impossible job; no manager goes to sleep at night feeling they accomplished everything they could for their artists.

As the music industry continues its rapid evolution, managers are required to play a much broader, more active role in the artist development process.

To address this challenge, mtheory partners with artist managers to provide infrastructure, marketing, strategic insight, and execution across all of the key areas (touring, merch, recorded music, publishing, legal, etc.) in an ever-changing music industry. Our Manager Services team is made up of marketing, finance, and strategic experts based in Nashville, New York, and New Orleans, and our services are comprehensive and bespoke to each of our partners based on their individual resource needs.

Life depends on music; artists depend on mtheory.

Our Clients Include ...

Success Stories