Since 2019, mtheory has been working closely with Ian Thornton and Whizzbang Booking & Management to craft a comprehensive, long-term growth strategy for Tyler Childers. Our goal was clear: take Tyler from a club-packing regional artist to a household name, headlining arenas across the nation. Over the past six years, we’ve achieved just that—releasing five successful albums, supporting multiple sold-out tours, and watching his fanbase grow exponentially. Now, as we look back on all that we’ve accomplished together, we’re even more excited about what lies ahead. With Tyler’s brand-new album, Snipe Hunter, we’re launching a fresh wave of innovative, creative strategies that will continue to elevate his brand and solidify his place in the music world for years to come. The journey is far from over, and the best is yet to come.